1/13/2024 0 Comments Planogram retail store![]() Is the axiomatic belief in the primary value of shelf height true? Maybe not, and now we have the data to prove it. The most common phrase I’ve heard repeated about planogram design is that “eye level is buy level,” that height is what’s important in driving shopper engagement. Let’s take planogram design, which is a great example where the lack of data makes in-store shopper marketing more art than science – until now. ![]() Planogram Design Axioms Are Being Upended By Shopper Marketing Analytics In-Store This level of data that’s being turned on by platforms such as Raydiant is shaking up traditional norms of in-store design – some of which had been taken as gospel. And that’s why in-store analytics is growing much more rapidly than eCommerce analytics. Retail analytics have begun to look at traffic flows, but given that shopping is inherently about connecting people and products, the next frontier is at the shelf behavioral analytics on what products shoppers engage with (and hence our focus on product engagement marketing). ![]() That’s like knowing your unique visitors to your website and sales, but not knowing where they clicked around. We have analytics about who enters the store, and what transactions come out, but not a lot of data about what happens in the store. In-store retail analytics is such a hot field in large part because the store continues to be a black box from everything to store traffic optimization to planogram design.
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